Overview

This project is a personal passion piece — a conceptual billboard mockup celebrating John Mayer live in concert at Madison Square Garden. As someone who deeply connects with John Mayer’s music, this design was driven by admiration as much as design intent. The goal was simple: imagine how a John Mayer live announcement would feel if it owned the heart of Times Square.

The Idea

Times Square is loud, chaotic, and visually overwhelming — which makes it the perfect canvas for restraint. Instead of competing with noise, this concept leans into contrast and emotion.

The idea was to capture:

  • The intimacy of a live performance

  • The calm confidence John Mayer carries on stage

  • The scale and impact of a world-class artist in a world-famous location

This isn’t just a billboard — it’s a moment paused in the middle of the city.

Design Approach

  • Monochrome-led visuals were used on the primary face to spotlight emotion, not distractions

  • A bold, minimal typographic lockup ensures instant readability even from a distance

  • The secondary angle introduces color and depth, reflecting the live atmosphere of a concert

  • Lighting and shadows were carefully considered so the billboard feels naturally embedded into Times Square, not pasted onto it

Every element was intentional — nothing extra, nothing forced.

Why Times Square

John Mayer’s music often feels personal, almost introspective — placing that energy in Times Square creates a powerful contrast. The scale represents his global influence, while the imagery keeps it grounded and human.

Tools & Execution

  • Concept & layout design

  • Photo compositing and perspective mapping

  • Realistic lighting and environmental blending

  • Billboard-safe typography and hierarchy

Designed as a high-fidelity mockup for portfolio exploration and visual storytelling.

Final Thoughts

This project sits at the intersection of fandom and craft. Designing for an artist I genuinely admire allowed me to focus less on trends and more on feeling — how a passerby might pause, look up, and feel something.

That’s always the goal.